Research Into Music Channels - Miss Georgiou

MTV
11-35
Chart music as ir has to cater for a wide variety of people.
Indie
pop
rock
hip hop
country
electronic
MTV owns a lot of channels, a few of these from the UK are;

• MTV
• MTV +1
• MTV HD
• MTV Live
• MTV Live HD
• MTV Music
• MTV Base
• MTV Hits
• MTV Dance
• MTV Rocks
• MTV Classic
• VH1
• VIVA
• Comedy Central
• Comedy Central HD
• Comedy Central +1
• Comedy Central Extra
• Comedy Central Extra +1
• Nickelodeon
• Nickelodeon HD
• Nick Replay
• Nick Jr.
• Nick Jr. 2
• Nicktoons
• Nicktoons Replay

The MTV logo appeals to its target audience for may reasons, one of these reasons is that the writing used is very eye catching and relevant to the younger generation. We can see that TV is written in graffiti writing which is appealing to youth as its something that the younger generation do and its seen to be cool also. The 'M' is written like a stencil letter which makes the logo look very childish which also appeals to the younger generation. It is also something that younger children draw in there free time.

4 more music channels
MTV
AKA
Bliss
VH1
Capital Tv
Heart Tv
Vault
Kerrang
Scuzz
chart show
VIVA
4 music

History of music videos - Miss Georgiou

The ways in which people watch music videos today;

• Itunes
• Youtube
• MTV
• Smartphone
• Spotify 
• social network

debate notes

Critics of Eminem will point to his most "offensive" and "vile" lyrics. I don't dare to defend those lyrics on their own. But what I know is this: Every argument that has been made against Eminem was made and countered on his latest album. He took on the arguments of his latest and most vocal critics before most of them even knew his name.

Those who bought Stan on CD can hear the screams of the girlfriend as the deranged Stan drives off the bridge. On the radio, these are censored - but should they be? After all, Romeo and Juliet starts with young men joking about "thrusting maids to the wall. Should Shakespeare's play be performed, let alone be taught in the classroom?

Eminem lyrics which have been censored;

"I take seven [kids] from [Columbine], stand 'em all in line...and that's a whole school of bullies shot up all at one time."

All I had to do was go in her room and lift up her mattress

Which is it bitch, Mrs. Briggs or Ms. Mathers?

It doesn't matter your [attorney Fred Gibson's a] faggot!

I drink malt liquor to fuck you up quicker than you'd wanna fuck me up for sayin the word n1gga

"Cuz i got jelly like Beyoncé’s pot belly"

If I could hit the notes, I’d blow something as long as my father

To show her how I feel about her, how proud I am that I got 'er

God, I’m a daddy, I’m so glad that her mum didn't abort her

In Rap god Eminem sings

“You get too big and here they come trying to censor you like that

one line

I said ‘im back’ from the Mathers LP 1

when I tried to say

‘ill take seven kids from Columbia

Put ‘em all in a line, add an AK-47, a revolver and a nine’

See if I get away with it now I aint as big as I was”

Eminem “But what I am faced with now is far beyond the traditional arguments against extreme speech. While the old criticisms of Marilyn Manson, Ice-T, Madonna, Twisted Sister, and even Elvis amused — and at times — bored me, this latest crop of music critics frightens me. Because every point they make was made better in the very work they criticize.”

What is a music video - Miss Miller

A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. 

A music video has different purposes, some artists create a music video to promote their song and leave a memory of the video which then in turn makes you remember the song. Others use a narrative music video to help their target audience understand the lyrics of the song better. And most artists create a music video of the song to expose and expand themselves as an artist. 

The purpose of Plan B's music video, 'She said' is to do all three of these things. In the music video we see a narrative throughout which helps the audience have a better understanding of the lyrics of the song. We see this through the use of cinematography and sound, specifically a mid shot. This is seen when Plan B begins to rap he is in a witness box tying to plead his innocence by rapping or so it seems as the lyrics represent someone trying to explain themselves. for example, Plan B says "Telling the judge and jury the same thing that I said to the cops, On the day that I got arrested, I'm innocent I contested." This is important in the use of helping the audience understand the lyrics as without the video the lyrics may mean many things but the use of the music video shows that its actually about him being a criminal and pleading guilty. Plan B also used this music video to promote himself not only as pop artist but a rap artist. This is because Plan B released the song 'She Said' as pop so more people can see him not only singing but raping which promotes him as an artist more than him just singing a pop single. In contrast the music video also promotes him as both a rapper and a singer as we can see him performing both throughout the song. Plan B also created the music video to promote his song and leave a memory of the video which then in turn makes you remember his song. The video is very challenging and seeing someone in court, pleading guilty to what seems to be rape makes you remember the video which leaves  memory in which you tell others about which creates more money for both the record label and the artist.

Music videos feature all different kinds of styles and genres. These features help make the videos interesting and unique compared to other music videos. There are eight types of music video categories, these include;


The style of music video is partly narrative, partly performance and partly concept. We see the use of narrative throughout the whole video as we see Plan B protesting his innocence about a crime with a girl which relates with the lyrics of the song. If you were to remove the music from the video we would still see a short film which has a specific narrative. This is important when creating a music video as it allows the audience to make assumptions about that artist and also allows them to create a relationship. In addition this video is also partly performance as we see Plan B singing/rapping throughout the music video. This is also key in promoting Plan B as an artist as the music video wouldn't mean much if there wasn't any evident performance due to the fact that he is a singer/rapper so that's what people want to see. Without any singing/rapping performance it would be just be a plain music video with no meaning and no ambition. Lastly this music video is partly concept with a fictitious tale of a sharp-suited British soul singer who finds fame with bitter-sweet love songs, but then loses everything when he ends up in prison for a crime he didn't commit. This is important to show to the audience as it allows them to empathise with Plan B which creates a better relationship between the 2.
What is the style of the music video?

• Narrative

• Interpretive

• Parody

• Pastiche (A celebration, rather than a mocks, of the work it imitates.)

• Performance

• Impressionist

• Surreal

• Concept

This pop song created by Plan B has many codes and conventions of both a rap song and a pop song. Many pop artists today mix with rap artists to create a song which appeals to a wider audience which will turn out more profit. This is common in music today with examples of couples who do so, i.e Jay-Z and Beyonce, to try and boost both of their profiles in one go. In this music video there are a few pop conventions which have been followed and a few that have been challenged. One convention we see used is a dance routine, in the music video we see most of the people in the court dancing or moving to the beat, this is conventional to the pop genre as most pop music videos have a dance routine/singing routine which are used to promote themselves as dancers as well as artists. Another convention we see used is a rap convention, this being a use of expensive clothing/jewellery, this is used throughout the whole video but at the start we see Plan b and his girlfriend both dressed in expensive clothing. Him wearing a suit and her wearing a fur coat. This is used in rap music videos as they like to promote themselves as rich from the music they've created which gives the impression they have good music which has made them successful. 

This music video is very good at getting the audiences attention and keeping it throughout the video, it is very eye catching and once you start watching it you don't want to stop as you want to find out what happens in the end. This music video appeals to two different type of audience, people who like pop and also people who like rap. This is because in the video we see both rap and pop being performed alongside a narrative. This is key in reaching the target audience as the narrative hooks the audience in, whereas if it was a plain boring video of him singing not many people would want to watch. having the interesting narrative which also is relative to the song is used to appeal to the specific target audience. 

Research into Goodwins theory - Miss Georgiou

Andrew Goodwin is a theorist that has identified a number of key features within music videos:

1) Music Videos demonstrate genre characteristics, this can be seen by a various iconography which will relate to the artist or genre that the video belongs to and also it could be through dancers or a stage performance.
2) There is a relationship between lyrics and visuals this can either be illustrative, amplifying or contradicting. The lyrics in the song should match the narrative in the video being related or the complete opposite of what is being sung by the artist.
3) There is a relationship between music and visuals, this can be shown by the beat of the song matching how the footage is edited by the producer. The beat will match how the frames of the video fit into each other. i.e. Every time the beat is heard the frame will change etc.
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which occur across their work. This will help in the process of making them more prominent to the audience and easier to remember so they will listen to their future music when release, more profit for the record labels from sales and advertising.
5) There if frequent reference to notion of looking, examples of this would be screens within screens or telescopes, and a particular treatment of the female body.    
6) There is often inter-textual reference to films, TV programmes or other music videos etc. They can be real or fake.
7) Whether the video is primarily performance based, narrative based or concept based. Usually music videos have a combination of 2 or all 3 of the elements i.e. performance and narrative which is most commonly used by artists/ record labels.

Throughout Little mix's video Little Me it is easy to see that all these elements of Goodwin's Theory exist. For example throughout the video we can clearly see that the genre of the music is clearly defined. The genre of the song is Pop, throughout the video we see the group performing in an abandon house which also creates a narrative alongside the song. We see the girls dancing and singing which represents the type of group they are and the type of genre the music is. This appeals to the audience because they can clearly identify the group and the genre that they represent and begin to build a connection with the group due to them recognising the bands key focus. 

Again Throughout the video there is a directly link between the lyrics of the song and there meaning/ what they represent in what is visually seen by the audience as part of the narrative element of the video. Little Me focuses on trying to show the younger generation that they should live life with limits and shouldn't feel worthless. The video, with a concept by Greg Francis, sees the band take a more adult approach as they perform in a broken environment with some gripping emotional moments as ordinary people strive for a better life. Little Mix has addressed these themes in the past but Little Me does seem to be a more explicit acknowledgment of insecurity, self-doubt, and struggling with confidence. Jade sings at the beginning: “Always talking but she can’t be heard”. This relates to the visuals as the video is set in black and white and in a abandoned building which suggests the group cannot get out of a bad place and don't have many luxuries but make the most of what they have. In the next verse, Leigh-Anne sings “I know she’s brave but it’s trapped inside”. The possibility of bravery as a concealed trait is an interesting and important concept - Leigh-Anne is saying that girls don’t have to be as overly confident to be brave and valuable.This relates to the visuals as we can see women crying over the troubles they go through and Leigh is out to help people like this to be brave and to forget about their problems. 

Similarly there is also a distinct relationship between music and visuals. Watching the video and listening to the music beside the actual content of the lyrics, every time a prominent beat occurs and is heard by the audience it is clear the the camera angle, focus or setting is changed. At the start of the music video we see really quick editing which is used to create a relationship between the music and the visuals as the beat of the music turns fast, the images shown switch quickly until the singing starts and the camera focuses on the group for the first time in a series of close ups, this symbolises to the audience that the main body of the song has started. This allows the audience to engage into the video which makes them want to continue to watch the video which is good for both advertising and profit purposes. 

Throughout the music video we see many different camera shots and camera angles but we see a lot of close ups due to the demands of the record label which include the need for lots of close ups of the artist and the artist may develop motifs which occur across their work to promote themselves as an artist. Using close ups allows the artist to act and look in a way which will promote themselves further which will increase the amount of people follwoing them and therefore buying there products. This will help in the process of making them more prominent to the audience and easier to remember so they will listen to their future music when release, more profit for the record labels from sales and advertising.